The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is McCurley Integrity Subaru dedicated locally to the Love Promise?

McCurley Integrity Subaru has always strived to be your community partner. Our Love Promise is the result of various partnerships with local charities and non-profits within this great community. We're always grateful for the opportunity to be involved and not only to be a part of your community, but to always do serve it as well.

Richland Kennel Club, Pet Overpopulation Prevention Tri-Cities

The Badger Mountain Challenge, Tri-Cities Young Life Park Clean Up Event, National Park Foundation, Inter-Mountain Alpine Club

Pasco School District, Columbia Basin College Athletics, Communities In Schools, Kennewick High School, Amistad Elementary School

Make A Wish Washington, Octoberfest Food Bank Food Drive, Alzheimer's Association, The Arc of Tri-Cities, Elijah Family Homes, Rascal Rodeo, Boys and Girls Club, Second Harvest, Make A Wish of Washington and Alaska, TROT Therapeutic Riding

Meals on Wheels, American Red Cross, Safe Harbor Crisis Nursery, Katy Straalsund Domestic Violence Foundation, Tri-Cities Cancer Center, Team Up For T1D Kids

Did McCurley Integrity Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from McCurley Integrity Subaru

Subaru and McCurley Integrity Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Kennewick Lion Pride - Chad L

We at Kennewick High School have been partnering with McCurley Integrity Subaru for 5 years to provide an Orange Crush t-shirt to every in-coming 9th grader. Each student is unique and not everyone has the means to purchase special Lion Pride gear. This partnership has allowed every Lion to start their high school experience with something that they can wear with pride. We are so appreciative of the team at McCurley who continues to make this partnership possible! Thank you McCurley Integrity Subaru!

Kennewick High School
Kennewick Lion Pride

Subaru and Children's Golf - Jeff B

Subaru continues to provide amazing support for our youth programs in Central Washington. We are honored to have the support of McCurley Subaru. Our youth programs use golf facilities in Central Washington that are open to the public. Young players that might never have the opportunity to experience the game of golf now have the time and the place to experience an amazing game with the help of Subaru. Without Subaru we would not, and could not have the financial resources to bring children to golf facilities. McCurley is always willing to help young people and their parents. Golf has provided young players a window to higher learning and a portal to success. We need to send a picture of our Subaru families! What can we do for Subaru? What is next for our youth? Thank you Subaru and thank you McCurley for supporting our program.

Subaru and Children's Golf

All In For Kids with CISBF - Joely N

For the 4th year running, McCurley Integrity Subaru stepped up as the presenting sponsor for the Communities In Schools of Benton-Franklin's annual Spring Into Action Breakfast. Never has this support been more critical than in the aftermath of a global pandemic. While COVID-19 may have prevented us from gathering in person, McCurley once again led the charge to surround our students in a community of support empowering them to stay in school and achieve in life. Strong community partnerships open up a world of possibilities for our youth and the ongoing commitment McCurley Integrity Subaru has made to CISBF allows school-based staff in 34 schools to walk alongside students every day to ensure they have the tools necessary to rise above their circumstance and write their own success story. We are so grateful to McCurley for their investment in our youth and look forward to another amazing year of partnership!

All In For Kids with CISBF

Rascal Rodeo - Ann-Erica W

Two years ago McCurley Integrity Subaru here in Pasco, WA partnered with Rascal Rodeo (RR). A 501c3 that travels throughout the Pacific Northwest and into Las Vegas producing free events for anyone with special needs of all ages. The demand of support is a great need. John Inman and his team have donated financially and volunteered their time at our events. Our events were created to provide an opportunity for special needs to be cowboys and cowgirls but it's more than that. It's changing lives of participants, their families and volunteers. Some saying their first word at 30 years old after taking a horseback ride. Tears of joy from parents because they haven’t seen their cowboy/girl smile in 3 months until attending our rodeo. Volunteers changing their profession to work with our participants full time. Parents and care providers seeing their child of any age be the stars of the show when usually told no and sitting on the sidelines. We can only do it because of support like Subaru's. RR was started as a high school senior project for our Founder, Ann-Erica Whitemarsh. 2020 is our 10th year anniversary and we had 20 rodeos scheduled in celebration and reaching thousands of participants, families and volunteers. All but two have been canceled. We appreciate each of our sponsors who invest and believe in our program but John has gone above and beyond others. With John's experience and willingness to share ideas it has helped RR grow the last couple years and set goals for the future. Ann-Erica sees him as a mentor and greatly appreciates his support outside of cash sponsorship and time at rodeos. He is truly invested in our program and whole community. A nonprofit like ours needs to be run like a business and there is no better help than what John has provided. We are grateful for McCurley Integrity Subaru, especially John and his heart and commitment to helping make our town a better place.

Rascal Rodeo

Walk to End Alzheimer's - Erica G

Thank you, McCurley Integrity Subaru. Your significant and continued partnership with the Tri-Cities Walk to End Alzheimer’s supports those in our region who are impacted by Alzheimer’s disease and other dementias. McCurley Integrity Subaru’s involvement in the Tri-Cities Walk to End Alzheimer’s began with Victoria McCurley’s service as a committee volunteer which helped to bring this event to the Tri-Cities; and it continues today, through McCurley’s Platinum level sponsorship of the 2020 Tri-Cities Walk to End Alzheimer’s. Alzheimer’s disease is the third leading cause of death in Washington State, and one in three seniors in the Tri-Cities area, and state-wide, will die with some form of dementia. Thanks to generous community partners such as McCurley Integrity Subaru, those affected by Alzheimer’s disease in the Tri-Cities region receive resources, care consultation, access to support groups, and education to help them navigate through their journey with this devastating disease. Those in the early stages of Alzheimer’s often feel afraid, or isolated. Here in the Tri-Cities region, programs such as our “Staying Connected” series provide a safe place for people living with dementia and their care partners to ask the hard questions, and to connect with others who are on this difficult journey. Additionally, we have held monthly dementia education seminars on communications, behaviors, and legal and financial concerns, to name just a few. Tri-Cities residents receive these services for free: This would not be possible without ongoing financial support through sponsorships, grants, and individual donors. McCurley Integrity Subaru is making an important impact to improve the lives of Tri-Cities residents through your support of the Tri-Cities Walk to End Alzheimer’s. COVID-19 has caused even greater hardship for anyone who is affected by dementia; and McCurley Integrity Subaru’s continued support is more important than ever. We are grateful that McCurley Integrity Subaru stands with us in this fight, even in the most difficult economic times. Thank you to McCurley Integrity Subaru. Together, we are leading the way to Alzheimer’s first survivor. THANK YOU!

Walk to End Alzheimer's

McCurley's and Scouts Do Automotive Maintenance - Brett B

McCurley's Integrity Subaru signed on to be the official local sponsor of the Automotive Maintenance Merit Badge for Scouts interested in learning more about the proper care and maintenance of cars and trucks. As part of this sponsorship, trained McCurley's technicians dedicated their time and expertise on two consecutive Saturdays in October of 2019 to help these Scouts become familiar and sufficiently proficient to earn their Automotive Maintenance Merit Badge. These Scouts learned important skills to not only keep themselves and their families safe on the road, but with McCurley's help, these Scouts were able to expand upon their interest in automotive technology, auto mechanics, auto sales, and other careers related to the automotive industry. Thank you McCurley's for making a difference for our youth and future leaders!

Blue Mountain Council, BSA
McCurley's and Scouts Do Automotive Maintenance

Feeding Hope: McKenzie's Story - Emily F

Second Harvest is grateful for McCurley Subaru’s support during a time when many more people are struggling to put food on the table—often for the first time. As people face unemployment and other financial hardships in the wake of the COVID-19 pandemic, partners like McCurley Subaru help ensure that people in their community have somewhere to turn for help. Your support helps local food pantries keep their doors open and fuels Second Harvest’s Mobile Market to bring food directly to people who need it—people like McKenzie in Kennewick. “We are in the 'in between' category for food benefits. We don't qualify for state assistance but could really use it,” said McKenzie. McKenzie has turned to Mobile Market free food distributions in the area to make sure her family has the food they need during the COVID-19 crisis. “The Mobile Markets have been absolutely amazing. My family has benefited from them so much. We are often given more than we could use and pass it along to people that need extra goods.” Mobile Market distributions not only provide her with healthy food but also peace of mind. “I try hard to not take my children into stores during this uncertain time. The Mobile Market is fantastic in not requiring close contact with others, and we know the goods have been handled by people with PPE on.” “I hope they continue to do Mobile Markets. I have spread the word to others about them, and they have benefited also,” said McKenzie. “Food helps spread love.” Thank you, McCurley Subaru, for helping to spread love to people facing hunger during the COVID-19 crisis! To see a local Mobile Market distribution in action, you can view the Tri-Cities Herald’s video coverage of a recent event here:

Second Harvest Inland Northwest
Feeding Hope: McKenzie's Story

Therapeutic Riding of Tri-Cities - Cynthia M

Our animal-assisted therapies and activities at Therapeutic Riding of Tri-Cities (TROT) provides services to those with physical, mental and/or emotional challenges. Our volunteers are the backbone that help make these horse riding classes safe and fun. McCurley Integrity Subaru was our 2020 T-Shirt sponsor and our first Share the Love experience. The volunteers wear their T-shirts proudly and they help to identify to the families and the riders/students who their helpers are they can befriend and depend upon. Despite the changes that were necessary to make this past spring with the Covid precautions, we were able to safely execute our mission and keep the therapy services moving around the arena. The support not only provided the T-shirts needed but it helped build up our Marty Lacy Scholarship Fund to be able to sponsor families so they can participate in our programs, i.e. Adaptive Riding, Path to Success, Hippotherapy, Dog Training. The steady growth over the last five years has lead us closer to our dream of someday having our own covered arena were we can provide services year round instead of seasonal. The new move starting this September is the first step towards that goal. We've outgrown our Pasco home at Cam Stables and are moving to our new facility at the Conner Corral in Kennewick. We are excited about our expansion and potential the new ranch will allow. Giddy-Up on down the trail and come visit us the Sept. 12th for our 'Open Ranch" at 104 E. 41st. Place. Kennewick.for a yellow ribbon cutting.


FCA Night of Champions - Zenon T

McCurley Integrity Subaru is a major sponsor of our "Night of Champions" Spring Fundraiser since 2018. By helping to underwrite the cost of the event we are able to maximize supporter dollars and put on a top-notch event allowing us to highlight the ministry and raise funds to support on-campus efforts and send local kids to summer camp.This year's event went from in-person to virtual in a matter of days, McCurley's commitment to remain a sponsor was critical to the success of the event. During the event, we heard from student-athletes at Richland, Kamiakin, and Chiawana on how they have grown their faith and student leadership thru FCA and in turn are leading students around them. We were also able to have fromer UW and NFL quarterback Brock Huard join us via Zoom, to recount the importance of faith, fellowship and accountability in his own life. Students these days are more disconnected and isolated than ever, FCA provides a place for authentic relationship and growth in their faith paired with the sports they are passionate about. Local group participation has grown from 9 schools in 2016 to 19 in 2019! Weekly participation (pre-COVID) was estimated at close to 800 students! This means students are finding a place to belong and grow at a crucial time in their lives. This coming year will have distance-learning challenges, but through the strength of relationships, we are excited to meet those challenges along with our community partners. For more info on FCA go to

Fellowship of Christian Athletes - Tri Cities
FCA Night of Champions

McCurley Subaru Springs into Action with CISBF - Tommy H

Once again, our local Subaru dealership, McCurley Integrity Subaru, stepped up to support Communities in Schools of Benton-Franklin to surround students with a community of support, empowering them to stay in school and achieve in life. For the last three years, we have hosted our Spring Into Action breakfast fundraiser which provides us an opportunity to highlight our work, challenges, and more importantly student’s success. Each year, McCurley Subaru has stepped up to the plate to ensure we successfully achieved our goal. This year was no different. This Spring, we faced a new and unexpected challenge, COVID-19. A little more than a month prior to our annual breakfast, we pivoted from an in-person event to a new virtual event. Throughout the process, Subaru was instrumental to ensure our event had every chance and opportunity to be successful. Not only was McCurley Subaru financially supportive of our event, Subaru assisted us with video editing and publishing of content which was valuable to us in order to share with our community. With such a short turn around and limited resources, Subaru provided both TV and radio spots in English and Spanish, in conjunction with 2ndHarvest, to market and promote our event. In addition, they were able to connect us to several contacts within other media outlets for additional resources. Overall, Subaru was paramount in ensuring our success by providing in-kind and financial support within a short turnaround timeframe. Our partnership with Subaru and McCurley Subaru is what lead to our successful virtual campaign during such challenging times for students and families most impacted by COVID-19 and school building closures. Communities in Schools of Benton-Franklin loves Subaru!

Communities In Schools; Benton-Franklin