McCurley Subaru are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at McCurley Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At McCurley Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is McCurley Subaru dedicated locally to the Love Promise?
McCurley Subaru has always strived to be your community partner. Our Love Promise is the result of various partnerships with local charities and non-profits within this great community. We're always grateful for the opportunity to be involved and not only to be a part of your community, but to always do serve it as well.
Richland Kennel Club, Pet Overpopulation Prevention Tri-Cities
The Badger Mountain Challenge, Tri-Cities Young Life Park Clean Up Event, National Park Foundation, Inter-Mountain Alpine Club
Pasco School District, Columbia Basin College Athletics, Communities In Schools, Kennewick High School, Amistad Elementary School
Make A Wish Washington, Octoberfest Food Bank Food Drive, Alzheimer's Association, The Arc of Tri-Cities, Elijah Family Homes
Meals on Wheels, American Red Cross, Safe Harbor Crisis Nursery, Katy Straalsund Domestic Violence Foundation, Tri-Cities Cancer Center
Love Promise Stories from McCurley Subaru
Subaru and McCurley Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Kennewick Kiwanis Foundation Speakers Series - Kennewick K
On September 26, Kamiakin High School students had the opportunity to hear a story that went far beyond the pages of a history book. As part of the inaugural Kennewick Kiwanis Foundation Speakers Series, Lt. Col. Bob Darling shared his firsthand experience from inside the White House during the events of September 11, 2001. For the students in attendance, the presentation offered a behind-the-scenes perspective on one of the most defining moments in American history. But more importantly, Lt. Col. Darling's message was about the people who lived through it. His story demonstrated how ordinary people can rise to extraordinary circumstances when faced with fear, uncertainty, and adversity. He spoke about courage, perseverance, leadership, and the importance of rising to the challenges placed in front of us. The message resonated with the students: the circumstances we face do not have to define who we become. By choosing to persevere, accept challenges, and continue moving forward, we can become closer to the people we aspire to be. The Kennewick Kiwanis Foundation is proud to bring experiences like this to students in our community. The Speakers Series was created with the belief that exposing young people to remarkable stories and individuals can inspire them to think bigger about their own lives and their potential to make a difference. On behalf of the Kennewick Kiwanis Foundation, we would like to extend our sincere gratitude to McCurley Subaru for their partnership and generous support in helping make this impactful event possible. Their commitment helped bring an unforgettable experience to students in our community, and we are grateful for their role in investing in the next generation. The inaugural Speakers Series was more than a presentation about history. It was a reminder that when extraordinary challenges arise, ordinary people have the ability to rise to the occasion.
McCurley Subaru helps Fuel Veteran Connections with Friends of Disabled Veterans - Khris B
McCurley Subaru Helps Fuel Connections for Local Veterans For some veterans, the rising cost of gas can become a barrier to spending time with family and loved ones—especially during the holidays. Friends of Disabled Veterans created Fueling Connections to help remove that barrier by providing 10 gallons of free gas to any veteran who attends. McCurley Subaru made this event possible through their generous sponsorship, but their support did not stop there. Members of the McCurley Subaru team came out and worked alongside our volunteers, personally pumping gas and visiting with the veterans who attended. Fueling Connections is about much more than filling a gas tank. Every veteran we meet gives us an opportunity to introduce them to Friends of Disabled Veterans and the programs, activities, and community available to them and those closest to them. For one veteran, ten gallons of gas may mean a trip to see children or grandchildren. For another, it may be the first step toward discovering a new community of support. We are grateful to McCurley Subaru for truly living the Subaru Love Promise—not only through their sponsorship, but by showing up and serving veterans alongside us. Together, we are fueling connections—one veteran, one family, and ten gallons at a time.
McCurley Subaru - Helping GIRLS ON THE RUN run! - Misty F
Girls on the Run recently completed one of our most successful seasons yet - with the help of McCurley Subaru! From March - May 2026, we served 450 girls in 3rd-8th grades at 28 schools and community centers around the Tri-Cities, Burbank, and Yakima. At Girls on the Run, we strive to educate and prepare girls for a lifetime of self-respect and healthy living. Through a national curriculum, girls build confidence, develop positive and healthy habits, and learn lifelong skills that support both their mental and physical well-being. On May 16, 2026 at Howard Amon Park, over 1000 people crossed the GOTR 5k finish line with several hundred additional family, friends, and community members cheering them on! But the impact doesn't stop at the finish line. Every GOTR team makes a meaningful contribution to society through the development of a community impact project. Our girls created encouraging art projects for senior centers, completed school improvement projects, and made adoption goody bags for animal shelters, just to name a few. Just like McCurley Subaru generously gives to GOTR, we strive to teach our girls the importance of giving back and making a difference in the lives of others. Thank you, McCurley Subaru, for helping Girls on the Run run - literally!
McCurley Subaru Supports the Pasco Education Foundation - Melanie W
The Pasco Education Foundation is proud to partner with McCurley Subaru through the Subaru Love Promise to support graduating seniors in our community. McCurley Subaru's commitment to the Foundation's annual golf tournament helps us raise valuable scholarship funds for local students as they prepare to take the next step in their educational journey. Each year, the Pasco Education Foundation Golf Tournament brings together local businesses, community members, and supporters who share a commitment to investing in the future of our students. Proceeds from the tournament provide scholarships to graduating seniors, helping make college, technical education, and other post-secondary opportunities more accessible to deserving students. We are grateful to McCurley Subaru for recognizing the importance of education and for choosing to invest in the future of Pasco students. Their support through the Subaru Love Promise is a meaningful example of how local businesses can make a lasting difference in the lives of young people and strengthen the community we all share. Through partnerships like this, the Pasco Education Foundation can continue to provide opportunities that help students pursue their goals and build a brighter future. We are honored to have McCurley Subaru alongside us in this important work and thankful for their continued commitment to our students, our schools, and our community.
McCurley Subaru and Elijah Family Homes: Bringing Hope to the Whole Family - Molly B
At Elijah Family Homes, we believe recovery is a journey that involves the entire family. While our programs provide stable housing, case management, resources, and long-term support for parents working toward recovery and self-sufficiency, we know their children are walking this journey alongside them. That is why the generous support of McCurley Subaru for our Anytime Bloom Kids Fair meant so much to Elijah Family Homes and the families we serve. The Kids Fair created an opportunity to focus completely on the children. Families were introduced to activities, programs, organizations, and resources available throughout our community, giving kids the opportunity to discover new interests, build connections, and simply enjoy being kids. From activities and learning opportunities to community resources and new experiences, families were able to see just how many people and organizations are ready to welcome and support them. For families rebuilding their lives, those connections matter. At Elijah Family Homes, our work goes beyond helping a parent maintain recovery or find stable housing. We walk alongside families as they rebuild their lives. That means recognizing that children need stability, encouragement, positive experiences, and people who believe in their future too. McCurley Subaru's sponsorship helped us bring that philosophy to life. Through our Parent-Child Assistance Program (PCAP) and Transition to Success (TTS) housing program, Elijah Family Homes works with families over the long term. Parents are supported as they pursue recovery, stable housing, employment, financial independence, stronger parenting skills, and lasting self-sufficiency. But behind every parent reaching one of those milestones is a child experiencing the changes that come with recovery too. We want those children to know that their family's past does not determine their future. Events like the Anytime Bloom Kids Fair allow us to surround children with opportunities and show parents what is available for their families right here in our community. They also create awareness among community partners about the families EFH serves and the many different ways businesses, organizations, and individuals can become part of their success. That is what makes our partnership with McCurley Subaru so meaningful. Their support is not simply sponsorship of an event. It helps us create connections, open doors, and remind families that they have a community walking beside them. Elijah Family Homes is deeply grateful to McCurley Subaru for investing in our mission and, most importantly, in the families and children we serve. Together, we are helping parents build stable futures while making sure their children have opportunities to grow, dream, and experience hope along the way. Because when a family is rebuilding, every member of that family deserves someone in their corner.
Eerkes Memorial Golf Classic for Kids - Meggan T
The 2026 Eerkes Memorial Auction & Golf Tournament was an incredible celebration with tremendous generosity from our community. Together, we raised more than $650,000 for local youth! Every dollar raised supports kids and teens in our community through Boys & Girls Clubs of Benton and Franklin Counties and Tri-Cities Young Life. For 25 years, this event has brought our community together to invest in young people, and we are incredibly grateful to McCurley Subaru who has helped make that legacy possible.
Scouting Skills Meet Community Support at McCurley Subaru - Ryann M
As part of McCurley Subaru's Share the Love event, Blue Mountain Council, Scouting America partnered with McCurley Subaru to provide Scouts with a hands-on learning experience in automotive care on January 10, 2026. The event gave Scouts the opportunity to work directly with Subaru employees to work on requirements toward their Automotive Maintenance Merit Badge while gaining practical life skills. During the visit, McCurley Subaru staff guided Scouts through essential vehicle maintenance tasks, including checking oil levels, changing tires, properly tightening lug nuts, and understanding basic vehicle safety checks. By learning in a real-world setting from experienced professionals, Scouts were able to connect merit badge requirements with practical knowledge they can use for years to come. This event highlights the positive impact of community partnerships and McCurley Subaru's commitment to supporting youth education and development. Through their participation in Share the Love, McCurley Subaru not only opened their doors but also invested time, expertise, and mentorship in the next generation. Blue Mountain Council is grateful for McCurley Subaru's continued support of Scouting and for helping empower Scouts with skills that build confidence, responsibility, and readiness for the road ahead.
McCurley Subaru Helps Drive the Mission to End Alzheimer’s - Erica G
Every fall, thousands of people across the country come together for the Walk to End Alzheimer’s, the world’s largest event to raise awareness and funds for Alzheimer’s care, support, and research. But the Walk isn’t just an event — it’s a movement. McCurley Subaru was honored to be a sponsor of the Tri-Cities Walk on October 4, standing alongside hundreds of participants united by one goal: a world without Alzheimer’s and all other dementia. Alzheimer’s is the most common cause of dementia, affecting more than 7 million Americans — a number expected to rise sharply in the coming years. The funds raised through the Walk, including McCurley Subaru’s generous sponsorship, are helping accelerate groundbreaking research into prevention, treatment, and ultimately, a cure. McCurley’s support also makes an immediate impact right here in our community. Because of sponsors like them, the Alzheimer’s Association can continue offering free, 24/7 support through our Helpline (800.272.3900), local education programs, and personalized care resources for families navigating the challenges of dementia. In the Tri-Cities, local staff are on the ground every day providing guidance, hope, and connection to those who need it most. Together, we’re driving progress toward a future where no family has to face Alzheimer’s alone. To learn more or get involved, visit alz.org.
McCurley Subaru Delivers Hope - Tovi E
On June 17th, McCurley Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Kadlec Hospital through the Subaru Loves to Care initiative. This partnership involved delivering blankets, and messages of hope to cancer patients. It was an amazing delivery day filled with kindness and connection. Through McCurley Subaru’s participation in these programs, it shows they care. McCurley Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. We are so grateful to work and live in a community that takes care of one another. Thank you, McCurley Subaru, and thank you Kadlec Hospital for being firm in your mission to help others.
Saddling Up for Success: McCurley Subaru's Impact on Rascal Rodeo's Expansion - Ann-Erica W
This year we are celebrating FIFTEEN years of serving our community, I am thrilled to share some exciting updates from Rascal Rodeo. Rascal Rodeo remains steadfast in our commitment to providing adaptive and accessible rodeo events for individuals with disabilities, regardless of age, while celebrating their abilities. This year, we are expanding our reach even further, with events scheduled across Washington, Oregon, Idaho, Nevada, Utah, Wyoming, and now Montana With 17 rodeos planned for 2025, our team is gearing up for an exhilarating journey. At each rodeo, we are humbled to welcome between 40 to 120 participants, supported by an equally dedicated team of volunteers. What began as a dream to provide individuals with the opportunity to embrace their inner cowboys and cowgirls has evolved into something truly remarkable. We have witnessed participants utter their first words after attending our events and have seen the lives of our volunteers transformed in the process. It is nothing short of a miraculous experience, and we are immensely grateful to be part of it. In March, we had the pleasure of hosting our 11th annual Honky Tonk Hoedown Dinner & Auction, our largest fundraiser of the year. With the unwavering support of our community, this event was packed with close to 500 attendees, all eager to champion our cause and contribute generously. I am delighted to extend our heartfelt gratitude to McCurley Subaru for their steadfast sponsorship and commitment to our mission. Your support is instrumental in our community efforts, and we are truly grateful for your partnership. As we look ahead to the rest of 2025, we are filled with hope and excitement for the opportunities that lie ahead. With your continued support, we are confident in our ability to make a meaningful impact in the lives of individuals with disabilities and their families. Thank you once again for your unwavering support and dedication to Rascal Rodeo.
