The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is McCurley Integrity Subaru dedicated locally to the Love Promise?

McCurley Integrity Subaru has always strived to be your community partner. Our Love Promise is the result of various partnerships with local charities and non-profits within this great community. We're always grateful for the opportunity to be involved and not only to be a part of your community, but to always do serve it as well.

Richland Kennel Club, Pet Overpopulation Prevention Tri-Cities

The Badger Mountain Challenge, Tri-Cities Young Life Park Clean Up Event, National Park Foundation, Inter-Mountain Alpine Club

Pasco School District, Columbia Basin College Athletics, Communities In Schools, Kennewick High School, Amistad Elementary School

Make A Wish Washington, Octoberfest Food Bank Food Drive, Alzheimer's Association, The Arc of Tri-Cities, Elijah Family Homes, Rascal Rodeo, Boys and Girls Club, Second Harvest, Make A Wish of Washington and Alaska, TROT Therapeutic Riding

Meals on Wheels, American Red Cross, Safe Harbor Crisis Nursery, Katy Straalsund Domestic Violence Foundation, Tri-Cities Cancer Center, Team Up For T1D Kids

Did McCurley Integrity Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from McCurley Integrity Subaru

Subaru and McCurley Integrity Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Our Home Town Charity Mid-Columbia Meals On Wheels - JAVIER C

It's rare for a partnership to become something more significant than the two parts, but the impact of our hometown charity is life-changing. Mid-Columbia Meals on Wheels has been meeting older adults' social and nutritional needs in our community since 1974. They have a growing volunteer base that ensures this continues today. Staff and community volunteers have worked tirelessly to build a more robust support system, especially through the challenges of the past two years. As the population of Franklin and Benton Counties has grown, so does the need to provide homebound seniors with food and social interaction. On the tenth anniversary of Mid-Columbia Meals on Wheels being McCurley Integrity Subaru's hometown charity, we've been able to reflect on the actual impact in our community. Our staff has had the pleasure of helping be a part of food deliveries to people in need. Sales Manager David Alexander says, "What makes Meals on Wheels different is that you actually get to go to people's homes and see what you are doing. You get to see what the program really means to our community." Our team members typically go into the delivery days looking to help others but come back changed by their connections. Kristi Thien, Nutritional Services Direct at Mid-Columbia Meals on Wheels, and her team understand how important it is to make this underserved population seen in our community. Through several events, she has helped communicate why these services are essential. An example of this was running a delivery simulation to recreate conversations and situations experienced every day. Seeing these volunteers is the only social interaction they have in a week for many seniors. Salesperson Rafael Torres noticed, "You see the smiles when you knock on the door, and people see that it is Meals on Wheels." There was even an instance where a delivery saved a life when a volunteer found a senior stuck in their home without help. All these things start to show how the real impact is immeasurable. Although it is more than meals served, the numbers speak volumes. Mid-Columbia Meals on Wheels serves 800 seniors' daily meals, binging the community over 18,000 meals per month. Through the Subaru Share the Love Event and Subaru of America Inc.'s generosity, we were able to give back our largest amount ever of $32,508 in 2021. The total donated over the past decade has exceeded over $100,000 and resulted in thousands of seniors being feed. This year many more nutritional meals will be served through the 2022 donation. Mid-Columbia Meals on Wheels has done such an excellent job in our community that Subaru of America Inc. noticed several years ago and donated a new Subaru Outback for their cause. These all have been factors in developing one of the most visible and strongest partnerships in our community. As the holiday season approached, our store was buzzing as our staff told customers about our hometown charity. People saw and heard the stories of their neighbors' well-being improving through these meals. The community of customers rallied behind the message knowing that their purchase was bigger than driving a Subaru. We have become part of something more significant than we imagined through the Share the Love Event. As we see the Mid-Columbia Meals on Wheels Outback driving through our local streets, it reminds us of what sharing the love means.


The Arc of Tri-Cities Santa's Sidekick - Marilyn R

The Arc of Tri-Cities promotes and protects the human rights of people with intellectual and developmental disabilities and actively supports their full inclusion and participation in the community throughout their lifetimes. McCurley Integrity Subaru provided dinner and activities for this year’s holiday event, Santa’s Sidekick. This celebration is part of a series from The Arc of Tri-Cities and WEAR LOVE created to bring a safe place for adult clients to find meaningful social interactions each month. During Santa’s Sidekick, McCurley Subaru’s support helped provide a first-class experience with activities like Christmas Tree decoration, holiday games, Christmas dinner, and pictures with Santa. Many adults with intellectual and developmental disabilities struggle as they are isolated from social interaction, especially during COVID. We can help meet the critical need for social interaction by creating a space to smile and build friendships. For this often-overlooked population, they get a chance to be celebrated and feel special for a few hours. Additionally, many full-time caregivers can take some needed time to themselves while their loved ones are creating memories. The impact of these gatherings lasts much longer than 2 hours as the crafts, pictures, and memories are cherished for weeks and months. It is incredible to see how a short amount of time can bring so much joy to this wonderful group. Thank you for the help in recognizing the rights of people with intellectual and developmental disabilities by actively supporting full inclusion and participation in crucial aspects of being part of a community. To learn more or to help, please visit

The Arc of Tri-Cities
The Arc of Tri-Cities Santa's Sidekick

Lives are Being Changed through Your Support - Donna D

Thank you McCurley Subaru and Evan Bates for your sponsorship of Therapeutic Riding of Tri-Cities first annual Trot for TROT. McCurley Subaru’s support was instrumental as we raised funds to continue our work to serve those individuals in our community with special needs - to empower them to reach their full potential. TROT uses horses to teach individuals new skills. It is so exciting to see the changes that are taking place in these individual’s lives as a result of their therapy sessions. One parent of a participant-rider recently wrote: “Our son gained confidence in himself by attending sessions with TROT. As a result of his therapy, my son’s balance, communication and social skills have improved. He gained a newfound sense of independence and success.” We are pleased to regularly receive positive testimonials from not only riders, but also their families and caregivers. This last year, TROT served over 100 participant-riders and with the help of McCurley Subaru, we are committed to seeing even more lives changed through our horse-assisted therapy services. Thank you to McCurley Subaru (and Evan Bates) for bringing lasting change to so many lives of individuals in our community - helping our participants unleash their full potential. We are all so grateful for your support and encouragement.

Therapeutic Riding of Tri Cities (TROT)
Lives are Being Changed through Your Support

McCurley's Teaches Scouts Automotive Maintenance - Brett B

As an official sponsor of the Automotive Maintenance Merit Badge, McCurley's Integrity Subaru provided another first-class merit badge experience for Scouts interested in learning about the proper care and maintenance of cars and trucks. Trained McCurley's technicians dedicated their time and expertise over four hours in a McCurley's garage helping these Scouts become familiar and sufficiently proficient to earn their Automotive Maintenance Merit Badge. These Scouts learned important skills to not only keep themselves and their families safe on the road, but with McCurley's help, these Scouts were able to expand upon their interest in automotive technology, auto mechanics, auto sales, and other careers related to the automotive industry. Thank you McCurley's for making a difference for our youth and future leaders!

Blue Mountain Council, BSA
McCurley's Teaches Scouts Automotive Maintenance


The Octoberfest Sales and Food Drive started with a simple idea. Staff at the dealership wanted to make sure that none of their neighbors went without a meal during the holiday season—this idea resonated with the Tri-Cities. Every October for the past two decades, McCurley Integrity Dealerships has partnered with our local Yoke’s Fresh Market and community partners to collect food and raise funds for local area food banks. Through these efforts, donations have totaled over one million pounds of food.Our employees and community are excited to get involved year after year, and it is easy for people to participate. Tri-Citians love that they can purchase $5 and $10 food bags directly from Yoke’s that then get delivered straight to these food distribution centers. Each McCurley location is also a drop-off point for non-perishable food donations. The event culminates with a check from the McCurley group presented to purchase food for the community. During October, a portion of every vehicle sale at McCurley Integrity Subaru goes towards purchasing food items at the end of the event. Despite the challenges of 2021, the group presented a check for $58,695 used to buy more food. Javier Castro, Sales Manager at McCurley Subaru, reflected on how things have changed. “It’s been inspiring to see how the event has grown over the past several years. Our community always shows up to help,” said Castro. History demonstrates an increase in demand for food and meals surrounding the holidays and colder weather. Stocked shelves bring a high level of confidence to citizens and organizations dependent on having a reliable food supply. The impact of these donations is apparent as lines wrapped around the food banks on food distribution days. On the day of delivery, Kathy Hen, President of St Vincent De Paul Tri-Cities food bank, observed, “ After today, with McCurley’s help and Yoke’s help, I think we are going to be fine for a while.” The donations at the end of the event will last through the winter months. Octoberfest is truly special because it represents the spirit and generosity of our community.


Kennewick Lion Pride - Chad L

We at Kennewick High School have been partnering with McCurley Integrity Subaru for 5 years to provide an Orange Crush t-shirt to every in-coming 9th grader. Each student is unique and not everyone has the means to purchase special Lion Pride gear. This partnership has allowed every Lion to start their high school experience with something that they can wear with pride. We are so appreciative of the team at McCurley who continues to make this partnership possible! Thank you McCurley Integrity Subaru!

Kennewick High School
Kennewick Lion Pride

Subaru and Children's Golf - Jeff B

Subaru continues to provide amazing support for our youth programs in Central Washington. We are honored to have the support of McCurley Subaru. Our youth programs use golf facilities in Central Washington that are open to the public. Young players that might never have the opportunity to experience the game of golf now have the time and the place to experience an amazing game with the help of Subaru. Without Subaru we would not, and could not have the financial resources to bring children to golf facilities. McCurley is always willing to help young people and their parents. Golf has provided young players a window to higher learning and a portal to success. We need to send a picture of our Subaru families! What can we do for Subaru? What is next for our youth? Thank you Subaru and thank you McCurley for supporting our program.

Subaru and Children's Golf

All In For Kids with CISBF - Joely N

For the 4th year running, McCurley Integrity Subaru stepped up as the presenting sponsor for the Communities In Schools of Benton-Franklin's annual Spring Into Action Breakfast. Never has this support been more critical than in the aftermath of a global pandemic. While COVID-19 may have prevented us from gathering in person, McCurley once again led the charge to surround our students in a community of support empowering them to stay in school and achieve in life. Strong community partnerships open up a world of possibilities for our youth and the ongoing commitment McCurley Integrity Subaru has made to CISBF allows school-based staff in 34 schools to walk alongside students every day to ensure they have the tools necessary to rise above their circumstance and write their own success story. We are so grateful to McCurley for their investment in our youth and look forward to another amazing year of partnership!

All In For Kids with CISBF

Rascal Rodeo - Ann-Erica W

Two years ago McCurley Integrity Subaru here in Pasco, WA partnered with Rascal Rodeo (RR). A 501c3 that travels throughout the Pacific Northwest and into Las Vegas producing free events for anyone with special needs of all ages. The demand of support is a great need. John Inman and his team have donated financially and volunteered their time at our events. Our events were created to provide an opportunity for special needs to be cowboys and cowgirls but it's more than that. It's changing lives of participants, their families and volunteers. Some saying their first word at 30 years old after taking a horseback ride. Tears of joy from parents because they haven’t seen their cowboy/girl smile in 3 months until attending our rodeo. Volunteers changing their profession to work with our participants full time. Parents and care providers seeing their child of any age be the stars of the show when usually told no and sitting on the sidelines. We can only do it because of support like Subaru's. RR was started as a high school senior project for our Founder, Ann-Erica Whitemarsh. 2020 is our 10th year anniversary and we had 20 rodeos scheduled in celebration and reaching thousands of participants, families and volunteers. All but two have been canceled. We appreciate each of our sponsors who invest and believe in our program but John has gone above and beyond others. With John's experience and willingness to share ideas it has helped RR grow the last couple years and set goals for the future. Ann-Erica sees him as a mentor and greatly appreciates his support outside of cash sponsorship and time at rodeos. He is truly invested in our program and whole community. A nonprofit like ours needs to be run like a business and there is no better help than what John has provided. We are grateful for McCurley Integrity Subaru, especially John and his heart and commitment to helping make our town a better place.

Rascal Rodeo

Walk to End Alzheimer's - Erica G

Thank you, McCurley Integrity Subaru. Your significant and continued partnership with the Tri-Cities Walk to End Alzheimer’s supports those in our region who are impacted by Alzheimer’s disease and other dementias. McCurley Integrity Subaru’s involvement in the Tri-Cities Walk to End Alzheimer’s began with Victoria McCurley’s service as a committee volunteer which helped to bring this event to the Tri-Cities; and it continues today, through McCurley’s Platinum level sponsorship of the 2020 Tri-Cities Walk to End Alzheimer’s. Alzheimer’s disease is the third leading cause of death in Washington State, and one in three seniors in the Tri-Cities area, and state-wide, will die with some form of dementia. Thanks to generous community partners such as McCurley Integrity Subaru, those affected by Alzheimer’s disease in the Tri-Cities region receive resources, care consultation, access to support groups, and education to help them navigate through their journey with this devastating disease. Those in the early stages of Alzheimer’s often feel afraid, or isolated. Here in the Tri-Cities region, programs such as our “Staying Connected” series provide a safe place for people living with dementia and their care partners to ask the hard questions, and to connect with others who are on this difficult journey. Additionally, we have held monthly dementia education seminars on communications, behaviors, and legal and financial concerns, to name just a few. Tri-Cities residents receive these services for free: This would not be possible without ongoing financial support through sponsorships, grants, and individual donors. McCurley Integrity Subaru is making an important impact to improve the lives of Tri-Cities residents through your support of the Tri-Cities Walk to End Alzheimer’s. COVID-19 has caused even greater hardship for anyone who is affected by dementia; and McCurley Integrity Subaru’s continued support is more important than ever. We are grateful that McCurley Integrity Subaru stands with us in this fight, even in the most difficult economic times. Thank you to McCurley Integrity Subaru. Together, we are leading the way to Alzheimer’s first survivor. THANK YOU!

Walk to End Alzheimer's