The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is McCurley Subaru dedicated locally to the Love Promise?
McCurley Subaru has always strived to be your community partner. Our Love Promise is the result of various partnerships with local charities and non-profits within this great community. We're always grateful for the opportunity to be involved and not only to be a part of your community, but to always do serve it as well.
Richland Kennel Club, Pet Overpopulation Prevention Tri-Cities
The Badger Mountain Challenge, Tri-Cities Young Life Park Clean Up Event, National Park Foundation, Inter-Mountain Alpine Club
Pasco School District, Columbia Basin College Athletics, Communities In Schools, Kennewick High School, Amistad Elementary School
Make A Wish Washington, Octoberfest Food Bank Food Drive, Alzheimer's Association, The Arc of Tri-Cities, Elijah Family Homes
Meals on Wheels, American Red Cross, Safe Harbor Crisis Nursery, Katy Straalsund Domestic Violence Foundation, Tri-Cities Cancer Center
Love Promise Stories from McCurley Subaru
Subaru and McCurley Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
McCurley Subaru Delivers Hope - Tovi E
On June 17th, McCurley Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Kadlec Hospital through the Subaru Loves to Care initiative. This partnership involved delivering blankets, and messages of hope to cancer patients. It was an amazing delivery day filled with kindness and connection. Through McCurley Subaru’s participation in these programs, it shows they care. McCurley Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. We are so grateful to work and live in a community that takes care of one another. Thank you, McCurley Subaru, and thank you Kadlec Hospital for being firm in your mission to help others.
Saddling Up for Success: McCurley Subaru's Impact on Rascal Rodeo's Expansion - Ann-Erica W
This year we are celebrating FIFTEEN years of serving our community, I am thrilled to share some exciting updates from Rascal Rodeo. Rascal Rodeo remains steadfast in our commitment to providing adaptive and accessible rodeo events for individuals with disabilities, regardless of age, while celebrating their abilities. This year, we are expanding our reach even further, with events scheduled across Washington, Oregon, Idaho, Nevada, Utah, Wyoming, and now Montana With 17 rodeos planned for 2025, our team is gearing up for an exhilarating journey. At each rodeo, we are humbled to welcome between 40 to 120 participants, supported by an equally dedicated team of volunteers. What began as a dream to provide individuals with the opportunity to embrace their inner cowboys and cowgirls has evolved into something truly remarkable. We have witnessed participants utter their first words after attending our events and have seen the lives of our volunteers transformed in the process. It is nothing short of a miraculous experience, and we are immensely grateful to be part of it. In March, we had the pleasure of hosting our 11th annual Honky Tonk Hoedown Dinner & Auction, our largest fundraiser of the year. With the unwavering support of our community, this event was packed with close to 500 attendees, all eager to champion our cause and contribute generously. I am delighted to extend our heartfelt gratitude to McCurley Subaru for their steadfast sponsorship and commitment to our mission. Your support is instrumental in our community efforts, and we are truly grateful for your partnership. As we look ahead to the rest of 2025, we are filled with hope and excitement for the opportunities that lie ahead. With your continued support, we are confident in our ability to make a meaningful impact in the lives of individuals with disabilities and their families. Thank you once again for your unwavering support and dedication to Rascal Rodeo.
McCurley Subaru Supports Communities in Schools Benton-Franklin - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Pasco, this is a harsh reality. Helping others strengthens communities, which is why McCurley Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like McCurley Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, McCurley Subaru donated 300 coats to Communities in Schools Benton-Franklin. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Where Healing Rides - Anne P
In the heart of the Tri-Cities, a quiet force for healing has been changing lives—one ride at a time. Therapeutic Riding of Tri-Cities (TROT) empowers children and adults with disabilities, supports veterans and first responders navigating PTSD, and fosters growth and confidence through the extraordinary connection between human and horse. From TROT’s early days, the challenges were tough, with only 2 horses and 4 riders in the Executive Director’s backyard. How would they fund, grow, and sustain a full therapeutic riding center? Horses need an immense about of care and there was so much equipment to be purchased to make TROT a growing success. As the need in the community grew, so did the demands on this small, determined organization. That’s when things took a turn for the best! At a Starbucks in Kennewick, two people unknowingly serving the same mission sat at a shared table. Cynthia, representing TROT, was there to discuss her work with a board member. At the other end of the table sat John Inman, then the General Manager of McCurley Subaru, meeting with his team about Capernaum—a Young Life program for youth with special needs. In that moment, Cynthia and John realized they were passionate about the same group of incredible people. They knew if they worked together – they could be even stronger! That chance encounter led to McCurley Subaru becoming TROT’s first volunteer T-shirt sponsor, helping families easily identify staff and volunteers at the barn. And this form of support was just the beginning. Over the next decade, McCurley Subaru became not just a sponsor, but a partner in purpose. They attended fundraising events, shared TROT’s mission with the community, and showed up—again and again. At a volunteer opportunity called “Barn Buddy Day,” Subaru employees came to muck stalls, groom horses, and cheer on riders. They witnessed firsthand the courage it takes to mount a horse, the pride in every small triumph, and the deep sense of peace found in the saddle. Their support helped TROT expand—more horses, more programs, more riders discovering confidence, joy, and hope. Because in the Tri-Cities, healing doesn’t happen alone – sometime what it takes is a shared passion, mission, and a little bit of love.
Not-for-profit cancer care facility benefits from McCurley Subaru support - Robin W
McCurley Subaru helps with sponsorships and gifts to the Patient Needs fund, helping people at the Kadlec Tri-Cities Cancer Center, the only not-for-profit cancer care facility in the region. Gifts to this fund help bridge the gap for cancer patients between what’s covered and what’s needed, removing barriers to care. From gas cards and hotel vouchers to medication co-pay assistance and nutritional drinks, support for the needs of patient helps them access necessary resources during their cancer journey. Each year, the need for patient care items grows with the increased complexity of the management of cancer. Funding support from organizations like McCurley Subaru is crucial to ensuring no one in our community fights cancer alone.
McCurley Subaru and FCA Know That Direction Matters! - Zenon T
As a result of McCurley Subaru's support of the Tri-Cities Fellowship of Christian Athletes Event "Night of Champions" hundreds of local students, coaches, and athletes are met with hope, identity, and pointed in a positive direction to impact the next generation. In a community that places a high value on faith, family, and sports, FCA serves athletes of all ages and abilities through athletics and leadership development. McCurley's support of our annual event provides critical funding to allow FCA to reach approximately 1,500 people per month across 20 different schools and sports environments in our community. FCA participants are engaged relationally by adults that care and equip them to be positive leaders on their campus. These students, in turn, are empowered to look beyond their own needs to be a positive role model on their campus, to their teams, and in their community. They utilize the platform of athletics to make their schools a better place for all students. Through FCA's growing youth sports leagues, kids are introduced to sports at a young age while also teaching them positive values to allow them to learn sports "the right way". Coaches are encouraged to grow in their perspective and not focus solely on the scoreboard, but on the life lessons that can be learned thru sport. The event also helps support our regional summer sports camps for kids 7th-12th grade. Because of this event, FCA can offer scholarships to students that cannot afford the full cost of camp. Without community support from businesses like McCurley Subaru, these programs and their impact would not be possible. Thank you for the years of support for this community endeavor.
McCurley Subaru and the Eerkes Memorial Golf Classic for Kids - Meggan T
For more than a decade, McCurley Subaru and the McCurley family have been a cornerstone sponsor of the Eerkes Memorial Golf Classic for Kids, profoundly shaping its success and impact. Their support has not only elevated the event but has also directly enhanced the lives of thousands of youth through crucial funding for the Boys & Girls Clubs of Benton and Franklin Counties and Tri-Cities Young Life. McCurley Subaru's commitment ensures that each golf tournament creates lasting memories while driving vital resources to support and empower the next generation in our community. We continue to work together every year to expand the Eerkes Memorial Golf Classic for Kids and reach more community members that support the missions of these two organizations. Thank you to McCurley for your leadership and your commitment to youth in our organizations. Today the Eerkes Memorial Golf Classic for Kids has raised over $5 million dollars helping create bright futures for those who need it most.
McCurley Subaru and Mid-Columbia Meals on Wheels - steven D
In the heart of our community, Mid-Columbia Meals on Wheels delivers more than just food; it delivers hope and companionship to our seniors and those in need. This vital service, ensuring that no one faces the day hungry or alone, is made possible by the generous support of McCurley Subaru. McCurley Subaru has long been a cornerstone of philanthropy in our region. Their commitment to the Subaru Love Promise is evident in their ongoing support for Mid-Columbia Meals on Wheels. This partnership has brought not only financial contributions but also volunteers and resources essential for expanding our reach. One heartwarming example is Erika Gowen who found solace in the daily visits from our volunteers. Each visitor driving the Subaru Outback from McCurley Subaru has been more than sustenance—it is a lifeline of friendship and care. McCurley Subaru's support extends beyond vehicles. Their financial donations have funded the expansion of our services, allowing us to reach more senior’s struggling with food insecurities. The spirit of community and teamwork is what defines the Subaru Love Promise. This support is crucial, especially as the costs of food and gas continue to rise, posing a daunting challenge for Mid-Columbia Meals on Wheels. Community and corporate financial support are indispensable to us, as we strive to ensure that our older adults are well-fed and empowered to age gracefully in the comforts of their homes. Since 1974, Mid-Columbia Meals on Wheels has been meeting the social and nutritional needs of older adults in our community. We serve delicious and nutritious meals at eight dining centers within Benton and Franklin counties and deliver hot meals to the homebound elderly. Our mission is to preserve and enhance the quality of life at home, with dignity and care. In addition to home delivery and dine-in meal service, Meals on Wheels provides critical well-checks, socialization and education opportunities, birthday and holiday celebrations, a pet program, and a senior farmers market voucher program. The impact of our work is significant. In the past year, we have served 57,754 congregate meals and 199,979 home delivery meals. With the help of 560 volunteers, contributing a total of 38,419 hours, we have made a meaningful difference in our community. Additionally, we conducted 1,242 in-person nutrition evaluations to ensure the well-being of our clients. Our services are available at eight dining sites throughout Benton and Franklin counties, including locations in Richland, Kennewick, Pasco, Benton City, Prosser, and Connell. Each site serves as a hub for socialization, nutrition, and community engagement, reinforcing our mission to support and enrich the lives of our seniors. The partnership between McCurley Subaru and Mid-Columbia Meals on Wheels is a testament to the power of community collaboration. Together, we ensure that our seniors receive the nourishment and human connection they deserve. As we continue this journey, we are filled with hope and gratitude, knowing that with McCurley Subaru's unwavering support, we can touch even more lives and strengthen our community. Your contribution is not just a gift; it’s a lifeline
Children's Reading Foundation of the Mid-Columbia Mitigates Summer Reading Loss - Leanne L
The generous donation from McCurley Dealerships has impacted The Children's Reading Foundation of the Mid-Columbia's (CRFMC) summer reading program. Because of our partnership, the CRFMC is able to provide vital books and educational materials to families throughout the region. This contribution is crucial in our mission to keep children engaged with reading during the summer months, a time when many young readers face the risk of experiencing up to three months of reading loss or more. Thanks to McCurley's support, we can now reach more families, ensuring that children have access to age-appropriate and engaging books that foster a love for reading and learning. Summer reading is essential for maintaining and enhancing children's literacy skills, and the CRFMC's program is designed to mitigate learning loss and promote continuous educational growth. With McCurley's donation, we are not only distributing books but also providing educational resources and support to parents, helping them to create a nurturing reading environment at home. This support is instrumental in preventing the detrimental effects of summer reading loss, ensuring that children return to school ready to succeed. We are deeply grateful to McCurley Dealerships for their commitment to our cause and their investment in the future of our community's children.
Driving Youth Empowerment: The Collaboration between Blue Mountain Council and McCurley Subaru - Jay S
The partnership between the Blue Mountain Council, Scouting America and McCurley Integrity Subaru is truly commendable, showcasing how collaboration between community organizations and local businesses can make a meaningful difference in youth development. By offering access to resources and expertise in automotive maintenance, McCurley Integrity Subaru enhances the educational experiences of young Scouts and ignites their interest in potential careers within the auto industry. This collaboration not only reflects McCurley Integrity Subaru's dedication to the local community but also underscores the broader role that businesses can play in nurturing the holistic development of young individuals. Through initiatives like the Automotive Maintenance Event, where McCurley Integrity Subaru generously shares its knowledge and facilities, the company demonstrates corporate social responsibility and actively contributes to the Blue Mountain Council's mission of fostering capable, well-rounded, and engaged young citizens. Moreover, McCurley Integrity Subaru's generous support as a table sponsor at the Council’s annual Friends of Scouting Leadership Breakfast further expands the reach of Scouting in the region, making it accessible to more youth and families. This partnership enables families to experience the enriching benefits of the Scouting program, contributing to its growth and impact. Such collaborations are a testament to the transformative power of community engagement, illustrating how businesses can extend their impact beyond profit-driven endeavors to support the next generation. As the Blue Mountain Council continues its efforts to empower youth through diverse programs and activities, partnerships like these will undoubtedly remain vital in ensuring its continued success and long-term sustainability, benefiting countless generations to come. Yours in Scouting, Jay Jay Scott Development Director & Field Director Phone: (509) 735.7306 Cell: (509) 215.8203 Email: Jay.Scott@Scouting.org Web: BlueMountainScouts.org
